Get a landing page built

What a landing page is – and when it is enough

A landing page is a single page with a single goal: one offer, one call to action, no navigation to wander off into. Someone arrives from an ad, a post or a QR code, understands the offer in five seconds, and either acts or leaves. That focus is the whole point – and the reason a landing page converts better than a homepage that tries to do everything.

A one-pager is its cousin: a single page that presents a whole business – services, about, contact – for companies that don't need ten pages yet. Both are the right format when you run ads, launch something, validate an idea, or simply need to be online properly in two weeks rather than two months. When you need to rank for several different searches, you need a website with several pages – one page cannot own five topics.

Having a landing page built: what it costs

Websites with us start from €500, and a landing page is the leanest format of them. What yours costs depends on whether you bring copy and photos or we write them with you, whether a small visual system is added, whether a form with automation sits behind it, and whether you want A/B-ready variants – the fixed price follows a short call. The website costs page puts that next to the other formats.

Running costs are minimal: domain and hosting around €10–20 a month, no platform fees. Landing-page builders charge €30–100 a month for as long as the page exists; over a year that adds up to the price of a custom page.

What a good landing page contains

One promise in the headline, in the words your customer would use. The benefit, not the feature list. Proof – a number, a testimonial, a logo row, a before/after. One clear call to action, repeated, and a form that asks only for what you actually need. Fast loading, because ad traffic is impatient and paid. And tracking that tells you what worked: conversion events in your analytics, consent handled the German way, so you can measure without a legal problem.

What it does not contain: a navigation bar leading away, three competing offers, a wall of text above the fold, or a cookie banner that covers the headline on a phone.

Landing pages for Google Ads and campaigns

If you buy clicks, the landing page decides what they are worth. A page that matches the ad's promise word for word, loads in a second and has one obvious next step will convert at a multiple of a generic homepage – which is why we build ad landing pages with the ad copy in hand, set up conversion tracking before launch, and hand you a page you can duplicate for the next campaign.

Process and timeline

A short call about the goal and the audience. A structure and a first layout in your browser within days. Copy with you, or from you. Build, tracking, a test with real devices, launch – usually within one to two weeks of the kick-off. If the page is part of a bigger plan, we design it so the rest of the site can grow around it.

From landing page to full website

Many company websites we build start as a landing page. The stack is the same, the design system is the same, the domain is the same – so when the offer proves itself, the landing page becomes the homepage of a full site, and nothing is thrown away. For Freiburg businesses the web design page describes how we handle the design side locally.